things i learned, writing

writing || so you want to tell a story: brands and individuals you can learn from

I originally wrote this post for publishing on a conference blog at my university. I'm not that happy with how it turned out, but in the interest of writing more consistently, and learning from my mistakes, I figured I'd share it anyways. Enjoy! When Leonardo DiCaprio said, “sell me this pen” in the iconic scene… Continue reading writing || so you want to tell a story: brands and individuals you can learn from

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academia, economics, Psychology, writing

writing || time is not money: on storytelling and sunk costs

They say time is money, but that’s not exactly true. Since being exposed to the research field through my professors at university and Richard Thaler’s “Misbehaving”, I’ve found it fascinating to read studies that explore the bridge between psychology, decision-making and economics. At the moment, I'm looking into sunk costs and “mental accounting” - a… Continue reading writing || time is not money: on storytelling and sunk costs